Privacy Policy

Overview

AreaIQ ("we", "us", "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights.

TL;DR: We collect minimal data. We don't sell your data. We use standard analytics to improve the service.

What Data We Collect

• ✓Search queries (postcode/area names) — anonymised, used to improve search quality
• ✓Page views and navigation data — via privacy-respecting analytics (no personal identifiers)
• ✓Approximate location (country/region) — from IP address, not stored
• ✓Browser type and device category — for optimising the site

We do NOT collect: names, email addresses, precise location, or any personally identifiable information.

Cookies

• ✓Essential cookies: Required for the site to function (session management)
• ✓Analytics cookies: Optional. We use privacy-first analytics that don't fingerprint users
• ✓No third-party advertising or tracking cookies

You can disable cookies in your browser settings. This won't affect core functionality.

How We Use Data

• ✓Improving search accuracy and relevance
• ✓Understanding which areas are most searched to prioritise data updates
• ✓Monitoring site performance and error rates
• ✓Detecting and preventing abuse

Third Parties

• ✓Cloudflare: Hosts this website and processes traffic through its CDN
• ✓OpenStreetMap: Map tiles (no personal data shared)
• ✓We do not share data with advertisers or data brokers

Your Rights

• ✓Right to know what data we hold about you
• ✓Right to deletion — we hold minimal data, and it's anonymised
• ✓Right to opt out of analytics

Since we don't collect personal data, most GDPR rights are satisfied by our minimal data approach.

Contact

For any privacy questions, contact us at privacy@areaiq.co.uk